Vinyl Futures S1:E4 - Talking Vinyl with Gen Z

Gen Z’s passion for vinyl is a major force behind the format’s resurgence. Of all consumers who purchased records in the past 12 months, 13-24 year-olds make up a staggering 25%¹.

On this episode of Vinyl Futures, we explore this phenomenon, digging into what drives Gen Z's love for vinyl. Guided by findings from the brand new Vinyl Alliance Gen Z Report, host Dan Cole speaks directly with members of Gen Z, discussing the thrill of collecting, the connection to artists and community, and the influence of factors like price and limited editions. Are they drawn to the physical artifact, the artwork, or the unique listening experience? We unpack it all.

Our guests are Brady Jager, Jayda Hurtado, and Sophie Eye from the Warner Music U team offering firsthand insights into the Gen Z mindset, along with WMU program head Kathi Ramsey to help us interpret the findings.

Join us for a fascinating look at the future of vinyl through the eyes of the generation that's leading the charge.

Sign up here to receive a free summary copy of the Vinyl Alliance Gen Z Report!

 

Vinyl Futures is produced by the Vinyl Alliance, a global non-profit organization formed to support the vinyl format within the wider music industry and culture at large. 

Read more about our mission and work at vinylalliance.org. 

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¹According to data from Luminate's US Music 360 Survey