Vinyl Futures S1:E6 - Does Vinyl Have an Education Problem?

What happens when a format rooted in analog tradition meets a generation raised on digital convenience?

In this episode of Vinyl Futures, host Dan Cole interrogates the learning curve facing new vinyl fans when it comes to setting up their gear. Joined by three voices from across the vinyl landscape—John Kunz of Austin’s iconic Waterloo Records, Amelia Spragg of Audio-Technica, and social media influencer Tyler Melton (aka @Tyler.ForTheRecord)—the conversation dives into the challenges of educating new buyers, the rise of Bluetooth turntables, and why “plug and play” isn’t always so simple.

Their discussion spans everything from Audio-Technica’s bestselling turntables to the rise of lifestyle vinyl content on TikTok and Instagram. Combining insights from retail, manufacturing, and online influence, this episode highlights the importance of meeting new listeners where they are—digitally, accessibly, and without judgment.

Whether you’re a seasoned collector or just unboxing your first turntable, this episode tackles the big question: Does vinyl have an education problem?

Vinyl Futures is produced by the Vinyl Alliance, a global non-profit organization formed to support the vinyl format within the wider music industry and culture at large. 

Read more about our mission and work at vinylalliance.org. 

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